Spotted: A Welcome Email From Someone Who Left Months Ago
The team has changed. The membership has changed. The automated welcome email, however, remains deeply committed to 2024.
New members are joining. The doors are closing. The countdown timer is doing its little dance.
And the welcome email?
Still introducing someone who left the business months ago.
A beautiful reminder that while people may come and go, an automation set up three years ago will remain loyal until someone physically intervenes.
New team. New direction. Same welcome sequence.
At this point, the former membership manager is basically a digital ghost, enthusiastically welcoming strangers into a business they no longer work for.
Somewhere, an onboarding automation is living its best life in a completely different financial year.
Logged off. Allegedly.
Logged off. Allegedly.
